Undertaking this type of project is understandably a labor of love, as there are many details which need to be taken care of in order to make. Illustrated with rare and unusual factory photos and period ads, the willys overland saga begins in 1903 when the standard wheel company began making overland cars. By 1916 willys had become the secondbest selling car in the world. If you have any questions about this item or about this auction, please ask. Forged for war, jeep is one of the few automotive brands that stuck around after the war. The evolution of the willys overland mb jeep by lloyd white. For over 75 years the jeep brand has been indelibly linked to freedom, adventure, authenticity and passion. Making the decision to restore a willys jeep is the first step in a long process that ultimately will provide you with many hours of fun, frustration and satisfaction not necessarily in that order. These books are now out of print with no plans to print more. It all started back in july 1941 when toledo, ohbased willys overland motor co received that prized contract to produce what was to be the first jeep the willys mb for the american military. Our core values are embodied in every jeep brand vehicles dna. The willys ma featured a gearshift on the steering column, low side body.
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